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NMC Marketing & Communications

Marketing and Communications manages the public relations, advertising,  graphic design, branding and digital content needs for Nebraska Methodist College.

Brand Guidelines

As a leading healthcare college, it is important for NMC to consistently communicate who we are and what we believe to our key constituents. That consistency upholds our credibility and allows  each of our programs  to gain tremendous value from their association with the Nebraska Methodist College brand.

We strive to strengthen the NMC brand on a local, regional and national basis by developing clear messaging, visuals and marketing strategies that consistently and powerfully convey the benefits NMC offers to students, parents and the communities in which we serve.

Our brand not only consists of the visual standards below but also the college's vision and mission and its long standing reputation.

Logos

Proper application of the Nebraska Methodist College logo establishes a consistent look for our materials and protects brand integrity. Below are the approved logos to use for Nebraska Methodist College.  The College Seal is not for branding or commercial use.  The Seal is reserved for the official business of the College.

The approved College logo and the associated identifying icons below may not be distorted or altered in any way. 

For maximum visual impact, and to protect brand integrity, a clear space surrounds the corporate logo. No other image or text should appear in this area. The line around the signature indicates the clear space. The clear space unit of measurement is determined by the height of the letter "O" of Methodist.

Clear-Space-Web

The logo should never be smaller than 1" wide.

All print, digital and other renderings involving the use of the the College logo must be approved by Marketing Communications (MarCom).

Should you need a higher resolution logo or have other marketing questions, please contact NMC Marketing.

Official College Logo Online Identifier On Campus Identifier

nebraska-methodist-print-logo

 

nmc-online

 

nmc-oncampus

 

Proper application for the official Nebraska Methodist College logo
to be used when branding the
college as a whole.
Proper application for the Nebraska Methodist College Online icon, to be used when identifying Online programs. Proper application for the Nebraska Methodist College On Campus icon to be used when branding On Campus programs.

 

 

Brand Colors

We have three established colors for Nebraska Methodist college that must be used in association with the college. While color matching may vary depending on the method used to reproduce the printed image, color reproduction should match these colors as closely as possible.

  BLUE

Primary color for Nebraska Methodist College to be used for overall brand identity.

BlueSwatchPMS 301
CMYK (100, 45, 0, 18)
RGB (0,81,149)
WEB #005195

  TEAL

Secondary color for Nebraska Methodist College to be used in combination with blue.
TealSwatchPMS 7474
CMYK (90, 0, 28, 22)
RGB (0,121,135)
WEB #007987

  ORANGE

Accent color for Nebraska Methodist College to be used in combination with blue.
OrangeSwatchPMS 1375
CMYK (0, 40, 90, 0)
RGB (255,161,45)
WEB #FFA12D

Typography

Typography is a key to maintaining brand identity. Different fonts are appropriate for different modes of communication. 

The following fonts are recommended for use for PRINT communications:

  • Futura Font Family
  • Univers Font Family

The following font is recommended for use for ELECTRONIC communications:

  • Tahoma
  • Arial

Email

While e-mail has clearly become one of the most-used methods of communication, it also presents a great opportunity for us to reinforce the NMC brand.

In our e-mail signatures, a consistent and professional use of language referencing our name, title and contact information augments our brand's strength and maximizes each of our positions as ambassadors for the college. Therefore, it is highly recommended that you use the format shown here for your e-mail signature.

Your full name (with credentials)
Your title
Nebraska Methodist College
402-354-XXXX
www.methodistcollege.edu
www.facebook.com/NMComaha (optional)

Questions

All questions concerning the NMC brand, logos, colors, typography, photography or web styling should be directed to NMC Marketing.

Style Guide

People are often introduced to the college through the written word, either in our publications or on our website. We want them to concentrate on our messages and not be distracted by inconsistencies in style, spelling or punctuation. This editorial style guide provides a set of standards to help you in your communications with our external audiences so they are consistent, accurate and reflect well upon the College.

Letters A - H

-A-

academic advisor - "or" is the preferred spelling

academic degrees - Degree names are capitalized when the full title is used. Examples: Bachelor of Science in Nursing or Master of Science in Nursing. With informal usage, such as associate's degree in respiratory care , there is no capitalization because it is not the proper name of the degree. The general usage for most degrees when abbreviating is to capitalize and not use periods. For example: AS in Respiratory Care.

addresses - the abbreviations Ave., Blvd., and St., may be used with a numbered address.

alumna - one female graduate

alumnae - more than one female graduate

alumnus - one male graduate

alumni - more than one graduate

-B-

-C-

campus address - U.S. mail should include the recipient's name or department name, office number (if known) and the official campus address: 720 N. 87th St., Omaha, NE 68114.

campus name - the official name for the college is Nebraska Methodist College - the Josie Harper Campus

campus buildings - the building on campus should be referred to as: the Riley-Leinart Center, the Clark Center and Josie's Village. Refer to the campus map for locations or directions.

coursework - one word

credentials - credentials should always be listed from highest to lowest (i.e. John Smith, PhD, RN)

curriculum - singular (curricula or curriculums in the plural)

-D-

days of the week - abbreviate only for tabular formats - these three-letter forms are used without a period: Mon, Tue, Wed, Thu, Fri, Sat and Sun.

Dean's List - capitalize

degrees - associate, bachelor's, master's, doctoral

degrees with distinction - Lowercase cum laude, magna cum laude and summa cum laude.

Dr. - For those who hold a PhD or EdD, the use of Dr. can be used as a courtesy title on first reference in writing. On second and subsequent references, the person's last name is used.

-E-

email - correspondence sent electronically

email address - lowercase, without a hyphen

email address (NMC) - your college email address should always be displayed in writing as Firstname.Lastname@methodistcollege.edu 

-F-

-G-

grade point average - No hyphens; GPA on second reference.

-H-

healthcare - one word is the preferred usage

home page - two words

housing- NMC's on campus housing is called Josie's Village

Letters I-P

-I- 

interdisciplinary - no hyphen

Internet - always capitalize

-J-

Josie's Village - NMC's on-campus housing

-K-

-L-

-M- 

Methodist Health System - NMC is an affiliate of the Methodist Health System

months - The following months are abbreviated when used with a specific date:

  • Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out the month when using alone or with a year - no comma is needed between the month and year. In a tabular format, these three-letter forms are used without a period: Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov and Dec.(The only exception is in a formal invitation, where the month may be spelled out with the date and year: January 1, 2010.)
  • When editorial copy includes a month, day and year, set off the year with commas: On Jan. 6, 2012, NMC students started the spring semester.

more than vs. over - More than specifies an amount; over refers to spatial relationships. Examples:

  • NMC was founded more than 125 years ago.
  • The medical helicopter often flies over campus.

-N-

numerals - Spell out numerals used at the beginning of a sentence. In text, numerals one through nine are spelled out; use numerals for 10 and above. In a sentence where a series of numerals is used, follow the same guidelines.

  • Example: You can take four classes and earn 16 credits.
  • Exceptions: Always use numerals in text for ages, credit hours, page numbers, percentages, dates and addresses.

-O- 

official name - Nebraska Methodist College - the Josie Harper Campus

on-campus - hyphenated

online - one word

-P- 

PC - personal computer

percent - This is one word. In most uses, including text, spell out the word. Use the symbol (%) only in a table of figures.

postbaccalaureate - no hyphen

postdoctoral - no hyphen

postgraduate - no hyphen

postsecondary - no hyphen

Letters Q-Z

-Q-

-R-

-S-

seasons - fall or spring semester (References to seasons as well as academic semesters should be lowercase.)

-T-

telephone numbers - include the area code; use hyphens and parentheses. Example: (402) 354-7000

time - use numerals in all cases, except for noon and midnight. Always lowercase a.m. and p.m. and use periods. Do not use zeros with on-the-hour times.

titles of works - Use quotation marks around titles of the following: books, movies and plays; short stories and poems; magazine and newspaper articles; musical compositions; lectures and speeches; art exhibits or individual paintings; television and radio show titles; and titles of individual episodes of a show.

The names of magazines, newspapers, reference works and journals are used in editorial text without quotation marks around them.

-U-

URL - All caps; acronym for Uniform Resource Locator, which is the term for World Wide Web addresses.

URLs - World Wide Web addresses should be lowercase, with no spaces between the characters. At present, include the "http://" or other server designation at the beginning of the URL. Not all WWW browsers automatically insert this information, and not all WWW servers are http servers.

-V-

-W-

Web - Capitalize when used as an alternate term for Internet.

website - one word, lowercase

-X-

-Y-

-Z-

Marketing & Communication Contacts

Marketing & Communications works with local Omaha news media and others to highlight the activities and accomplishments of Nebraska Methodist College's faculty, staff and students. Our primary mission is to provide accurate and relevant information to the media, the campus community, and the general public.
For the Media

For the Media

We ask that all requests come through Marketing & Communications. We can assist you in arranging interviews and in finding an appropriate resource on campus to help you with a story.

The media are regularly welcomed to attend and cover events, activities and other programs on campus that are open to the general public. In order to most effectively serve the interests of both the media and the campus community, we ask that you contact us prior to coming to campus to photograph, record, or interview faculty, staff, students, and guests. As a private institution, NMC reserves the right to limit access to its properties and facilities.