As a leading healthcare college, it is important for NMC to consistently communicate who we are and what we believe to our key constituents. That consistency upholds our credibility and allows each of our programs to gain tremendous value from their association with the Nebraska Methodist College brand.
We strive to strengthen the NMC brand on a local, regional and national basis by developing clear messaging, visuals and marketing strategies that consistently and powerfully convey the benefits NMC offers to students, parents and the communities in which we serve.
Our brand not only consists of the visual standards below but also the college's vision and mission and its long standing reputation.
Proper application of the Nebraska Methodist College logo establishes a consistent look for our materials and protects brand integrity. Below are the approved logos to use for Nebraska Methodist College. The College Seal is not for branding or commercial use. The Seal is reserved for the official business of the College.
The approved College logo and the associated identifying icons below may not be distorted or altered in any way.
For maximum visual impact, and to protect brand integrity, a clear space surrounds the corporate logo. No other image or text should appear in this area. The line around the signature indicates the clear space. The clear space unit of measurement is determined by the height of the letter "O" of Methodist.
The logo should never be smaller than 1" wide.
All print, digital and other renderings involving the use of the the College logo must be approved by Marketing Communications (MarCom).
Should you need a higher resolution logo or have other marketing questions, please contact NMC Marketing.
|Official College Logo||Online Identifier||On Campus Identifier|
|Proper application for the official Nebraska Methodist College logo
to be used when branding the
college as a whole.
|Proper application for the Nebraska Methodist College Online icon, to be used when identifying Online programs.||Proper application for the Nebraska Methodist College On Campus icon to be used when branding On Campus programs.|
We have three established colors for Nebraska Methodist college that must be used in association with the college. While color matching may vary depending on the method used to reproduce the printed image, color reproduction should match these colors as closely as possible.
Primary color for Nebraska Methodist College to be used for overall brand identity.
CMYK (100, 45, 0, 18)
Secondary color for Nebraska Methodist College to be used in combination with blue.
CMYK (90, 0, 28, 22)
Accent color for Nebraska Methodist College to be used in combination with blue.
CMYK (0, 40, 90, 0)
Typography is a key to maintaining brand identity. Different fonts are appropriate for different modes of communication.
The following fonts are recommended for use for PRINT communications:
The following font is recommended for use for ELECTRONIC communications:
While e-mail has clearly become one of the most-used methods of communication, it also presents a great opportunity for us to reinforce the NMC brand.
In our e-mail signatures, a consistent and professional use of language referencing our name, title and contact information augments our brand's strength and maximizes each of our positions as ambassadors for the college. Therefore, it is highly recommended that you use the format shown here for your e-mail signature.
academic advisor - "or" is the preferred spelling
academic degrees - Degree names are capitalized when the full title is used. Examples: Bachelor of Science in Nursing or Master of Science in Nursing. With informal usage, such as associate's degree in respiratory care , there is no capitalization because it is not the proper name of the degree. The general usage for most degrees when abbreviating is to capitalize and not use periods. For example: AS in Respiratory Care.
addresses - the abbreviations Ave., Blvd., and St., may be used with a numbered address.
alumna - one female graduate
alumnae - more than one female graduate
alumnus - one male graduate
alumni - more than one graduate
campus address - U.S. mail should include the recipient's name or department name, office number (if known) and the official campus address: 720 N. 87th St., Omaha, NE 68114.
campus name - the official name for the college is Nebraska Methodist College - the Josie Harper Campus
campus buildings - the building on campus should be referred to as: the Riley-Leinart Center, the Clark Center and Josie's Village. Refer to the campus map for locations or directions.
coursework - one word
credentials - credentials should always be listed from highest to lowest (i.e. John Smith, PhD, RN)
curriculum - singular (curricula or curriculums in the plural)
days of the week - abbreviate only for tabular formats - these three-letter forms are used without a period: Mon, Tue, Wed, Thu, Fri, Sat and Sun.
Dean's List - capitalize
degrees - associate, bachelor's, master's, doctoral
degrees with distinction - Lowercase cum laude, magna cum laude and summa cum laude.
Dr. - For those who hold a PhD or EdD, the use of Dr. can be used as a courtesy title on first reference in writing. On second and subsequent references, the person's last name is used.
email - correspondence sent electronically
email address - lowercase, without a hyphen
email address (NMC) - your college email address should always be displayed in writing as Firstname.Lastname@methodistcollege.edu
grade point average - No hyphens; GPA on second reference.
healthcare - one word is the preferred usage
home page - two words
housing- NMC's on campus housing is called Josie's Village
interdisciplinary - no hyphen
Internet - always capitalize
Josie's Village - NMC's on-campus housing
Methodist Health System - NMC is an affiliate of the Methodist Health System
months - The following months are abbreviated when used with a specific date:
more than vs. over - More than specifies an amount; over refers to spatial relationships. Examples:
numerals - Spell out numerals used at the beginning of a sentence. In text, numerals one through nine are spelled out; use numerals for 10 and above. In a sentence where a series of numerals is used, follow the same guidelines.
official name - Nebraska Methodist College - the Josie Harper Campus
on-campus - hyphenated
online - one word
PC - personal computer
percent - This is one word. In most uses, including text, spell out the word. Use the symbol (%) only in a table of figures.
postbaccalaureate - no hyphen
postdoctoral - no hyphen
postgraduate - no hyphen
postsecondary - no hyphen
seasons - fall or spring semester (References to seasons as well as academic semesters should be lowercase.)-T-
telephone numbers - include the area code; use hyphens and parentheses. Example: (402) 354-7000
time - use numerals in all cases, except for noon and midnight. Always lowercase a.m. and p.m. and use periods. Do not use zeros with on-the-hour times.
titles of works - Use quotation marks around titles of the following: books, movies and plays; short stories and poems; magazine and newspaper articles; musical compositions; lectures and speeches; art exhibits or individual paintings; television and radio show titles; and titles of individual episodes of a show.
The names of magazines, newspapers, reference works and journals are used in editorial text without quotation marks around them.
URL - All caps; acronym for Uniform Resource Locator, which is the term for World Wide Web addresses.
URLs - World Wide Web addresses should be lowercase, with no spaces between the characters. At present, include the "http://" or other server designation at the beginning of the URL. Not all WWW browsers automatically insert this information, and not all WWW servers are http servers.
Web - Capitalize when used as an alternate term for Internet.
website - one word, lowercase
We ask that all requests come through Marketing & Communications. We can assist you in arranging interviews and in finding an appropriate resource on campus to help you with a story.
The media are regularly welcomed to attend and cover events, activities and other programs on campus that are open to the general public. In order to most effectively serve the interests of both the media and the campus community, we ask that you contact us prior to coming to campus to photograph, record, or interview faculty, staff, students, and guests. As a private institution, NMC reserves the right to limit access to its properties and facilities.